We’ve discussed in great detail the differences between B2B and B2C telemarketing, particularly when it comes to cold calling and how B2C telemarketing can give its B2B counterpart a bad reputation. The reality of B2B telemarketing is a different story.
This article from Hackernoon highlights how...
A critical trade show is coming up and everything is going smoothly for the event. Registrations are high, the venue and vendors are prepared and your product line is ready. Now only one question remains: how do you convert visitors into actual customers?
In this blog, we’ll share 4 tips and strate...
In today’s increasingly media-saturated world, events and conferences are an important tool for B2B companies to connect in person. They offer your business many benefits, including cost-effective advertising, opportunities for networking and great potential for lead generation.
Let’s face it, most companies simply don’t have the budget to sustain a fully-functioning marketing department. Relatively, the telemarketing department is one of the first areas an organisation will look to downsize when the economy takes a dive or an important client opts to take its business els...
If your business is doing well locally, you might be tempted to expand globally to capture a wider audience and gain market exposure throughout the world.
For many businesses, it’s no longer a case of ‘if’ we move into a new region, but ‘when’. An expansion abroad is an exciting prospect, and can vastly improve your brand’s scope and revenue potential, but requires a bespoke international marketing strategy with an international telemarketing compone...
