So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.
To the untrained eye, sales is a glamourous world of long lunches, travel and commissions. The perfect salesperson knows exactly which leads will convert into customers, and spends nothing more than half an hour sweet talking them into a sale with perfect closing techniques. As someone who works in sales, you know that this is more fiction than reality.
Content has always been a primary focus in marketing campaign efforts. With a data-driven approach, content can be more relevant and more targeted.
When it comes to website design, is aesthetics or functionality more important to you? If you want to boost conversions on your website, you should be focusing on both elements.
Smarketing is so much more than the goofy-sounding buzzword suggests. It’s fast becoming the determining factor between whether or not an organisation succeeds or fails to achieve its business growth objectives by optimally aligning its marketing and sales units.
You might be wondering why, as a salesperson, you’re reading a blog post about account-based marketing tools. Shouldn’t you leave this for your marketing colleagues, so that you can focus on closing deals? A few decades ago – if blogs even existed! – we might have agreed with this notion, but times have changed: