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Emotional Intelligence: The Key To Providing An Exceptional Customer Experience

By GCL | 2 December 2019




Marketers, regardless of whether they work in telemarketing, digital, strategy or any other aspect of the profession, need to understand that emotional intelligence (EQ) is a vital part of customer experience (CX).Let’s explore how marketers can use EQ to improve their CX approach.Why is EQ impor...

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IQ vs EQ – Which is more important for success in sales and marketing?

By GCL | 21 October 2019




Intelligence Quotient (IQ) is one of the markers by which we judge a person’s intellectual aptitude. Emotional Quotient (EQ) is the metric we use to measure a person’s emotional awareness. These characteristics are both valuable in sales and marketing, but which is more important, a high IQ or a ...

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Choosing the right B2B lead generation partner – 7 questions you need to ask

By GCL | 22 August 2019




There’s little doubt that B2B organisations are facing lead generation challenges. The B2B Lead Generation Report found that 68% of B2B professionals are concerned with increasing the quality of leads, while 55% are looking to increase lead volume. One way they can achieve this is by bringing in ...

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3 Reasons Your Telemarketing Isn't Getting Results

By James Crowder | 7 November 2018




So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.

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Closing Techniques: How To Follow Up With Prospects

By Elizabeth Hamer | 14 December 2017




To the untrained eye, sales is a glamourous world of long lunches, travel and commissions. The perfect salesperson knows exactly which leads will convert into customers, and spends nothing more than half an hour sweet talking them into a sale with perfect closing techniques. As someone who works in...

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Four Tips on How to Turn Data and Content into Leads

By Elizabeth Hamer | 25 August 2017




Content has always been a primary focus in marketing campaign efforts. With a data-driven approach, content can be more relevant and more targeted.

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