When it comes to website design, is aesthetics or functionality more important to you? If you want to boost conversions on your website, you should be focusing on both elements.
Smarketing is so much more than the goofy-sounding buzzword suggests. It’s fast becoming the determining factor between whether or not an organisation succeeds or fails to achieve its business growth objectives by optimally aligning its marketing and sales units.
You might be wondering why, as a salesperson, you’re reading a blog post about account-based marketing tools. Shouldn’t you leave this for your marketing colleagues, so that you can focus on closing deals? A few decades ago – if blogs even existed! – we might have agreed with this notion, but times...
Since inbound marketing has started making waves in the B2B sector, there’s been plenty of discourse around the inbound vs. outbound debate. Inbound marketing has, by some people, been revered as the silver bullet to combat a growing resistance to generic and one-size-fits-all marketing messages.
There are several ways to get a product or service to market. You can sell directly to your customers, or you can partner with other companies that help get your products to your target market. Take wine, for example. A winery can sell directly to customers – online or at the cellar door.
If you work in sales, chances are you’re not the kind of person who thrives on routine and working in the same place day in day out. Sales involves thinking on your feet, adapting to new situations and people, and packing your bags at a moment’s notice to travel.