There’s little doubt that B2B organisations are facing lead generation challenges. The B2B Lead Generation Report found that 68% of B2B professionals are concerned with increasing the quality of leads, while 55% are looking to increase lead volume. One way they can achieve this is by bringing in a B...
When it comes to website design, is aesthetics or functionality more important to you? If you want to boost conversions on your website, you should be focusing on both elements.
You might be wondering why, as a salesperson, you’re reading a blog post about account-based marketing tools. Shouldn’t you leave this for your marketing colleagues, so that you can focus on closing deals? A few decades ago – if blogs even existed! – we might have agreed with this notion, but times...
If you work in sales, chances are you’re not the kind of person who thrives on routine and working in the same place day in day out. Sales involves thinking on your feet, adapting to new situations and people, and packing your bags at a moment’s notice to travel.
Developments in digital marketing are mighty hard to keep track of. The internet and technology constantly evolve, which means your customers’ behaviour is also evolving. Keeping up with these changes requires businesses to adopt an agile mindset when it comes to deploying new marketing tactics.
To say that marketing has undergone a colossal shift in the last decade is an understatement. Markets have become more competitive, and customers have acquired more buying power thanks to the internet and wealth of information it provides.
