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Welcome To Our Blog

The Secret To Selling To Different Cultures

By GCL | 8 July 2019




In today’s ultra-connected world, many B2B companies are looking to expand their reach across the globe. However, operating in other markets comes with a variety of challenges. One of the greatest of these challenges is selling your product or service to an entirely new culture.

 

Here are a few tips on how to handle your marketing and sales in cultures across the globe.

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The 5 Best Ways To Boost Registrations For Your Company's Conference Or Event

By Romaana Mahtey | 14 December 2018




 Many organisations are taking advantage of the promotional and sales opportunities conferences and events provide. But these opportunities will only be available if your event has attendees.

Here are five of the best registration approaches to ensure you get the attendees you need for your event to be a success.

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4 Tips For Winning Customers At Conferences & Trade Shows

By Stuart Thompson | 13 December 2018




A critical trade show is coming up and everything is going smoothly for the event. Registrations are high, the venue and vendors are prepared and your product line is ready. Now only one question remains: how do you convert visitors into actual customers?

In this blog, we’ll share 4 tips and strategies to help you achieve this goal.

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4 Ways Telemarketing Is The Key To Successful B2B Conferences & TradeShows

By Romaana Mahtey | 5 December 2018




In today’s increasingly media-saturated world, events and conferences are an important tool for B2B companies to connect in person. They offer your business many benefits, including cost-effective advertising, opportunities for networking and great potential for lead generation.

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Questions To Ask When Selecting An Outsourced B2B Telemarketing Firm

By James Crowder | 28 November 2018




Let’s face it, most companies simply don’t have the budget to sustain a fully-functioning marketing department. Relatively, the telemarketing department is one of the first areas an organisation will look to downsize when the economy takes a dive or an important client opts to take its business elsewhere. This isn’t because telemarketing is considered deadweight or of little importance — an in-house B2B telemarketing team running at full capacity requires a great amount of resources, training and management time. For lack of a better term: Telemarketing is a beast!

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B2B Telemarketing For The Win: Why The Oldest Form Of Sales Is Still The Best

By Elizabeth Hamer | 27 November 2018




Before the internet, computers, smartphones and digital connectivity, there was an ancient device known as the telephone. And from a marketer’s mouthpiece to a lead’s receiver was how the telemarketing revolution began. That was a very long time ago. Today sees marketers capitalising on the ever-growing list of channels and devices with which to engage, convert and retain leads. But for all of marketing’s advances in technology, telemarketing remains the most viable form of contact between marketer and prospect. Could it be that the human touch still commands influence, even in the age of digital? Let’s find out:

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