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Welcome To Our Blog

GDPR Is Here. But What’s Next For Marketers and Personal Data?

By GCL | 22 April 2020




 

Many in the business world tried to ignore GDPR when the news first broke about these new data privacy regulations. But when they realised that keeping their heads buried in the sand wasn’t an option, there was a last-minute scramble to ensure compliance

 

GDPR came into effect on May 25th, 2...

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6 mistakes to avoid when marketing internationally

By GCL | 8 April 2020




 

Many successful brands, leaning on their success in local markets, have taken the brave leap into foreign markets. Unfortunately, some of these brands have stumbled, if not completely fallen on their face. Here are some of the most common global marketing mistakes that companies can make.

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Is your marketing strategy “glocally” relevant?

By GCL | 31 March 2020




 

Glocal? No, that’s not a typo. Glocalisation is defined as:

 

“a combination of the words "globalisation" and "localisation." The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market....

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How to get international B2B marketing right

By GCL | 18 March 2020




 

Thanks to the internet, more companies than ever before can do business all across the globe. If your organisation is thinking about going international, it’s important to remember that you’ll need a new marketing strategy in order to succeed.

 

Here are 6 tips that you can use to get your inte...

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Avoid these mistakes to deliver an effective B2B telemarketing campaign

By GCL | 4 March 2020




 

Many businesses understand that B2B telemarketing can be an effective tool for reaching prospects. However, there are a number of practices they, or their telemarketing partner, should avoid in order to guarantee solid results. Here are 3 mistakes that inexperienced B2B telemarketers make:

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How to close a deal over a call, from start to finish

By GCL | 26 February 2020




 

During your career, there will likely be many situations when you need to hop on a call to get a deal over the line. But if you’re lacking in experience, this can be an incredibly daunting task. 

If you’re unsure about how to approach this challenge, there are many resources to help get you sta...

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