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How to raise your marketing EQ

By GCL | 25 November 2019




Emotional intelligence (EQ) is how we measure an individual’s ability to navigate their own and others’ emotional landscapes. As a marketer, EQ plays a vital role in developing strong relationships with leads and customers by giving you the ability to empathise with them. Without the ability to u...

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Hiring B2B Telemarketers with High EQ

By GCL | 18 November 2019




Whether you’re building your own B2B telemarketing team or looking for a B2B partner to assist with your telemarketing campaign, it’s important to find telemarketers with high emotional intelligence (EQ).

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Why EQ is Critical in Telemarketing

By GCL | 4 November 2019




Many jobs, whether you’re a copywriter, coal miner, or painter, require you to interact with people. However, client-facing roles such as waiters, secretaries or doctors have much greater demands placed on them when it comes to these social interactions. Another highly demanding client-facing rol...

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5 Things You Should Know When Allocating Your B2B Marketing Budget

By GCL | 25 July 2019




Whether you are a small business, or a large megacorporation, there are always challenges when it comes to allocating your B2B marketing budget. Your marketing budget will be affected by a number of factors including changes in your industry, performance by your competitors, and revenue and profi...

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The Secret To Selling To Different Cultures

By GCL | 8 July 2019




In today’s ultra-connected world, many B2B companies are looking to expand their reach across the globe. However, operating in other markets comes with a variety of challenges. One of the greatest of these challenges is selling your product or service to an entirely new culture.

 

Here are a few ...

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The Benefits A B2B Telemarketing Partner Offers Your Company

By GCL | 1 July 2019




We’ve discussed in great detail the differences between B2B and B2C telemarketing, particularly when it comes to cold calling and how B2C telemarketing can give its B2B counterpart a bad reputation. The reality of B2B telemarketing is a different story. 

 

This article from Hackernoon highlights ...

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