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Welcome To Our Blog

Telemarketing vs Cold Calling — What's The Difference?

By James Crowder | 6 November 2018




Cold calling and telemarketing are often thrown around interchangeably. But while they definitely share some common ground, in practice the two are worlds apart. While cold calling is technically a type of telemarketing, it is only a small piece of the telemarketing puzzle.

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How Can Telemarketers Use LinkedIn for Better B2B Lead Generation?

By Elizabeth Hamer | 16 March 2018




Even though using social networks to create B2B pipeline opportunities is becoming increasingly popular amongst sales professionals, there is little discussion about how to blend telemarketing with social media to maximise lead generation.

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5 Lead Generation Tactics to Complement B2B Telemarketing

By Scott Barr | 14 February 2018




 

One of the biggest lead generation challenges of 2018 for B2B marketers is getting prospects to convert. 51% of the respondents to Chief Marketer's 2018 B2B Lead Gen Outlook survey said that they are concerned about conversion and 63% of marketers reported to HubSpot that lead generation i...
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Is your pipeline stagnant?

By Jenny Reardon | 8 March 2017




 

The sales pipeline is the method of the sales team understanding the abstract concept of the sales process. In layman’s terms, it tracks the flow of your prospective sale from a new contact, to prospect, to lead and hopefully to a fully-fledged customer.

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Does Telemarketing Work?

By James Crowder | 28 February 2017




More and more businesses are coming to us and asking "does Telemarketing work"? Over the last 20 years telemarketing has got a bad reputation amongst some people, but why? A lot of the negative press comes from campaigns that go wrong and bad telemarketing practices. So what are the top 10 reaso...

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It costs HOW much?

By James Crowder | 27 February 2017




So here we are again, waving the ‘cost-saving’ flag, but it’s one of the most common objections our sales team face, and it is often the stumbling block when companies think of outsourcing their telemarketing activity.

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