Don’t make the mistake of thinking telemarketing and cold calling are one and the same.

Telemarketing has been an effective marketing and sales tactic for nearly a century — & with good reason. Unfortunately, many businesses make the grave mistake of investing in little more than cold calling. And then, when they fail to see the results they expect, brush off telemarketing as a wasted effort.

That’s why we created this guide to help you differentiate between cold calling and telemarketing. In the eBook, we cover:

• The history of telemarketing
• Common myths of telemarketing
• How to choose the right telemarketing model
• How social media gives telemarketing a new lease on life
• Telemarketing tips

Armed with this information, you’ll have the insight and contextual understanding you need to implement an effective telemarketing strategy that yields tangible results.

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